Brand모비인사이드
How Brands Sell Without Ad Spend: 3 Growth Lessons From Olive Oil Brand Graza
Graza sells a bottle of olive oil every 6 seconds with almost no ad spend. Here's how product decisions, not advertising, built its organic growth engine.
Blog
Marketing Trends & Insights (Page 44)
Curated insights from marketing and trend media, updated daily.
Social Media MarketingMarketing Dive
Coffee Mate Turns a Summer Creamer Into a 'Situationship' Social Campaign
Coffee Mate's social-first summer campaign uses a 'situationship' concept and reality star Carl Radke to turn a limited-edition creamer into a shareable story.
BrandMarketing Dive
Kate Spade Bets on Emotional Branding to Reverse a Sales Slump, With a New CMO From L'Oréal
Kate Spade names L'Oréal veteran Allison Badea as CMO amid a sales slump, leaning on joy and optimism as its emotional branding strategy for a turnaround.
Social Media MarketingSocial Media Today
Reddit's Message to Brands: 'Act Like a Citizen, Not a Billboard'
Reddit's VP of community says brands win by joining conversations, not broadcasting ads. Here's what authentic community marketing on Reddit requires.
Tech/AI모비인사이드
8 YouTube Channels Where Marketers Actually Learn AI (Not Just Subscribe To It)
Marketers who say 'I should learn AI' often just subscribe and stop. Here are 8 global and Korean YouTube channels, plus routines that turn learning into workflows.
Digital Advertising아이보스
Netflix Rewrites Its Growth Formula: Advertising Becomes the New Growth Engine
Netflix is shifting from subscriber growth to advertising as its next growth engine, building its own ad stack and pushing OTT rivals to add ad tiers.
Digital Advertising아이보스
Apple Maps Ads Guidelines Ban Political, Gambling, and Adult Content Categories
Ahead of its Apple Maps ad launch, Apple published stricter guidelines than rivals, banning entire categories outright to protect user trust and platform safety.
Tech/AISearch Engine Land
Category Framing: Why the Words Customers Search With Decide Your AI Visibility
A 12-brand study shows category framing, not brand awareness, determines which brands AI recommends. See how New Balance and Lululemon flip with one word.
Digital AdvertisingSearch Engine Land
Google Ads Bulk Account Linking Simplifies GA4 Setup for Agencies
Google Ads now supports bulk account linking to GA4, cutting repetitive setup work for agencies managing multiple accounts and reducing conversion data gaps.
Marketing아이보스
Why Consumer Trust, Not Price, Will Decide the C-Commerce Battle
Korea's consumer watchdog forced AliExpress, Temu, and Shein to fix unfair terms — proof that consumer trust, not rock-bottom price, keeps e-commerce shoppers loyal.
AI Marketing모비인사이드
AI's Big Four Didn't Spend Billions on Models. They Spent It on Forward Deployed Engineers.
OpenAI, Anthropic, AWS, and Google are pouring billions into forward deployed engineers, not models or GPUs, to make enterprise AI actually work.
AI Marketing모비인사이드
Why 88% of Enterprise AI Projects Fail — and It's Not the Model
88% of enterprise AI projects never reach deployment. The real cause of enterprise AI failure is missing real-time data pipelines, not model quality.
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