The latest marketing news and practitioner insights in Marketing Trends, updated daily.
OpenAI, Microsoft, Netflix and TikTok alongside KFC, Kurly, Yeogi Eottae and LG. Six threads from day one of Korea's largest marketing and adtech conference.
Three Korean cases where renaming removed psychological friction: dimpled apples, a 'Bone Removal Lab' fish brand, and Toss replacing banking jargon with everyday words.
Omnicom's proposed creative paradigm catches signals across four dimensions — consumer, commerce, culture and category — and releases content attuned to the moment.
Samil PwC projects 3.4% annual growth for global E&M. Advertising alone accounts for $1.4 trillion, with ad-supported OTT and retail media named as growth engines.
88% of marketing leaders believe AI increases their carbon footprint, but only 36% have comprehensively measured the environmental impact. 8% have not measured at all.
Naver's new AI creator payouts, an AI tab hitting 10 million users, and shifts across Kakao, Google, and X show why AI search visibility now matters most.
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