The latest marketing news and practitioner insights in Brand Campaigns, updated daily.
Non-alcoholic drinks marketing usually sells subtraction. Beefeater 0.0 sold expansion instead, rebuilding Jamiroquai's 'Virtual Insanity' practically — no CGI, no AI — and set the terms for borrowing an iconic asset.
Pizza Hut temporarily removed 'pizza' from its name through Aug. 31, going by Hut to match the football snap call. A wordplay campaign, a value push, and a brand about to change owners.
Burger King Korea doubled its breakfast locations from 58 to 120 and announced it by dressing stores as a Korean truck-stop diner. Handwritten signs and a yellow inflatable did what media spend usually has to.
Liquid Death and Garage Beer teamed with Jason Kelce on a music video about AI data center water use, asking consumers to mail their pee to a data center. A look at how challenger brands pick a topic 70% of Americans already agree on.
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