The latest marketing news and practitioner insights in Influencer Marketing, updated daily.
YouTube creators can now tag AliExpress products through the YouTube Shopping affiliate program. After launching in South Korea in March, the partnership expands to the U.S., Brazil, the U.K. and Germany.
Billion Dollar Boy Group acquired Creator Authority, a LinkedIn-focused B2B creator agency. With 59% of B2B buyers watching LinkedIn creators, here is how to approach B2B creator marketing.
Marriott Bonvoy used a creator-led campaign to shoot 14 hotel brands across 23 destinations in 10 countries in four weeks. What the production model means for brands with scattered locations.
An ANA report finds two-thirds of marketers rank influencer marketing measurement as their toughest challenge. How paid amplification, 30/70 splits and single ownership help.
Meltwater and YouGov research shows AI in influencer marketing is far less accepted than in ads, and 59% would trust brands less without disclosure. Here's how to protect influencer program credibility.
63% of B2B buyers rely on creators early in research. LinkedIn is testing Creator Discovery filters in its Creator Marketplace and sharing new Thought Leader Ads and BrandLink results.
Pinterest now lets brands boost eligible creator Pins about their products even without an existing partnership. Creators can approve, decline or opt out. What it means for holiday creator campaigns.
Long-term creator deals are moving creators from add-on to campaign core. See how Chili’s, Disney and Alaska Airlines gain cost efficiencies and stronger results.
Five checks that matter more than follower counts when picking influencers for an IMC campaign, plus how to find drop-offs after exposure. Based on a Mobiinside column.
Discovery is shifting from search boxes to creators, and influencer marketing is turning into affiliate-based commerce. Korea's creator economy is projected to grow from KRW 5T in 2025 to KRW 43T by 2033.
Paid influencer deals and product-seeding review programs are sold as separate services, but both run on UGC and social proof. Here’s how to plan them as one.
YouTube can now auto-apply branded content labels, adds age and location controls for local ad laws, and is testing affiliate tags sourced from local retailers.
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