The latest marketing news and practitioner insights in Brand, updated daily.
Ann Taylor launches 'This Is Ann,' its first integrated campaign since 2017. The real lesson of this brand relaunch is sequencing: the newsletter came first.
When AI levels up everyone's output, doing good work stops being a differentiator. The marketer behind Korea's first million-subscriber corporate YouTube channel names three conditions: concept, system, and assets.
Crocs introduced brand mascot Niles as a long-term investment in scalable IP rather than a one-off campaign asset. Here is what separates a durable brand mascot from a disposable ad character.
Cava posted 9% same-restaurant sales growth while spending just over 1% of revenue on marketing. Here is how in-house social, loyalty tiers and analog experiences replace media budget.
Remaking a 30-year holiday tradition with AI, without actors or real trucks, drew one verdict: soulless. A framework for separating assets that can be generated from those that cannot.
Life Workshop grew from ₩200M in capital to ₩32.3B in annual revenue starting with a single dehumidifier. Compression strategy, subtracted design and honest value pricing.
"The World Will Wait" asks younger consumers to put phones down and eat together, extending Coke's food-pairing positioning with an AFK-inspired creator program.
The tool brand's global campaign mocks overengineered gadgets and industry marketing through Stan, a sentient toolbox — while its parent flags a possible 2027 price increase.
Korea's deal-driven travel app acquired Japan's luxury stay platform Relux. The purchase was not 3.8 million members — it was the years of trust behind their choices.
A tiered Creator Ambassador program lets TikTok creators build with hundreds of Disney titles, with videos running on both TikTok and Disney+'s Verts feed after the Sora deal collapsed.
Coca-Cola, Adidas, Unilever, AB InBev and Home Depot each converted World Cup sponsorship differently — while McDonald's blamed its FIFA campaign for a third of a traffic miss.
Lilly and Amazon Ads built a spot around a Prime Video analyst, blurring the line between ad and broadcast. Plus the multisport data: 2.3x unduplicated reach, 17% more orders.
Only what actually changed in search, ads, and social — collected in one email. Unsubscribe anytime.
Used only to send the newsletter.