The latest marketing news and practitioner insights in Brand, updated daily.
Heinz won a Cannes Grand Prix with an ad showing no logo or product. How 150 years of brand consistency built that asset, why Tropicana and Gap redesigns failed, and what to ask before a rebrand.
Volkswagen of America extended its U.S. Soccer deal through 2032. CMO Rachael Zaluzec explains her sports partnership marketing filter, talent-led social and why the Super Bowl needs a purpose.
Success tempts brands into endless brand extension. Motto's co-founders explain brand permission, how attention fakes product-market fit and the questions to ask before expanding.
Claude's Super Bowl ad promising no ads won the 2026 Cannes Lions Film Grand Prix. With Patagonia and MUJI, it shows three conditions for contrarian brand positioning built on what you won't do.
Ferrero is investing over $50 million ahead of Super Bowl LXI, including Nutella’s first Super Bowl ad. Why sports marketing is central to its U.S. growth after Kinder Bueno’s 140% sales lift.
S-OIL’s 50th anniversary corporate ad turns its mascot into a giant holding the future of industry. See how the refiner translates a petrochemical pivot into a brand image.
Yeogi Eottae has kept one jingle for six years as a deliberate brand asset strategy. See how it decides what to keep, measures fatigue and runs an unbranded YouTube channel.
Poppi's head of culture explains how NYFW, Dallas Cowboys and Love Island deals get picked: team instinct over KPIs. Lessons for culture-led brand marketing.
Burger King’s first global flagship, Flameground in Seoul’s Seongsu, leads with flame grilling, not the Whopper: course dining, local beer and art as flagship store strategy.
Modelo’s new college football platform is backed by an 18% media increase. Three spots, media partnerships and the sports sponsorship strategy behind the push.
Caesars Sportsbook’s ‘We’ve Had Some Work Done’ gives NFL legend Clay Matthews an absurd makeover to spotlight a revamped app. How the parody ad campaign built buzz.
As EVs, AI and autonomy redefine what a well-made car is, Genesis is building heritage with Magma Racing and an icon with the GV90. A look at luxury brand strategy.
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