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Russell Beauty Launch Campaign
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Organizational CultureAugust 23, 2026
LLM Visibility Stalls at the Org Chart — Channel Teams Can't Solve a Shared Problem
LLM visibility depends on your whole digital footprint, not your website. Teams are still built by channel. Mordy Oberstein's uncomfortable advice: do not reach for an action plan yet.
Influencer MarketingAugust 23, 2026
When Review Content Turns Parasitic — Measure Incrementality, Not Attribution
Review content incrementality is the metric affiliate platforms cannot give you. Here is how one creator ends up paid four times over, and the six questions that separate acquisition from margin leakage.
AI SEOAugust 23, 2026
Building an E-E-A-T Checker With an AI Coding Agent — No Developer Required
An E-E-A-T checker was never automatable because there is no API for it. Here is how an AI coding agent read Google's quality guidance, crawled a page sample, and produced a scored audit — plus where it stops.
August 23, 2026
Duane Forrester on AI-Era SEO — the Tools Change, the Mission Doesn't
AI-era SEO is the Wild West again. After a decade inside Microsoft Bing, Duane Forrester says stop chasing the leading edge and work the chunky onions. What practitioners should drop, and what still holds.