PPCSearch Engine Land
DV360 Is Dropping Content Exclusion Options — Two October Deadlines
Google is removing digital content label and sensitive category exclusions from the DV360 API and requiring business identity for YouTube responsive ads.
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PPC Marketing Insights
The latest marketing news and practitioner insights in PPC, updated daily.
PPCSearch Engine Land
Twenty Years of PPC, One Conclusion — "You're Not Doing Keywords, You're Doing Intent"
Greg Finn reflects on the road from exact match close variants to AI Mode: what automation took away, what it left, and why authenticity now matters more.
PPCSearch Engine Land
Google Published YouTube Creative Guidance — a Human Voice Is Worth 12% in Conversions
Google's new YouTube creative guidance puts numbers on ad elements: 12% for human voice, 3% for text overlays, 4% for early branding.
PPCSearch Engine Land
AdSense Changes How It Counts Impressions — Begin-to-Render From Feb. 17, 2027
Google is moving AdSense display impression counting from download start to begin-to-render. What changes for publisher revenue and advertiser metrics.
PPCSearch Engine Land
Google Keeps AdX — the Monopoly Finding Stands, the Remedy Doesn't
A federal judge rejected the DOJ's forced sale of AdX and chose behavioral remedies instead. What the Google ad tech antitrust ruling leaves for publishers and advertisers.
PPCSearch Engine Land
Google Ads Is Finally Building a B2B Lead Gen Foundation — What to Act On Now
Three months after Google Marketing Live, enough has shipped to separate real B2B lead gen changes from features that still need time. Here is what to do this quarter.
PPCSearch Engine Land
Google Ads Lead Quality Is Decided in Your CRM — Connect, Define, Optimize
Improving Google Ads lead quality is not about more leads. Send CRM outcomes back to Google Ads, define what qualified means, and optimize for lead value in three steps.
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