
Why Korea's Free-Travel Platforms Are Bringing Back Package Tours
Korea's free-travel platform strategy is shifting: MyRealTrip, NOL, and Yeogi are all adding package tours to fight decision fatigue.
Curated insights from marketing and trend media, updated daily.

Korea's free-travel platform strategy is shifting: MyRealTrip, NOL, and Yeogi are all adding package tours to fight decision fatigue.

Baedal Minjok scaled enterprise AI adoption by building 'Mureobose' into a team-wide problem solver, not a personal chat tool — hitting 50% active use.

YouTube's Creator Pulse report shows 66% of Gen Z sports fans turn to YouTube around live games — reshaping sports creator marketing.

YouTube shares its practical Shorts tips — trend-spotting, interactive stickers, and community engagement — for a format now at 90B daily views.

AI content is flooding social media — 41% of LinkedIn posts show AI traces. Here's what the trust crisis means for marketers.

One founder gave 50 investor pitches over five years and raised zero funding — while doubling revenue nearly every year. Here's what changed.

Police busted a fake review scheme that posted 28,886 fraudulent Naver reviews for 700+ advertisers, netting roughly KRW 1.9 billion.

South Korea plans to loosen pay-TV ad, ownership, and programming rules this year as OTT competition squeezes the industry's revenue.

Schema markup for AI search is infrastructure, not decoration. Here's how to audit entity coverage and prioritize the gaps that matter.

Google Ads' new Missed Growth Opportunity estimates reveal the clicks, conversions, and revenue you're losing to budget or bid limits.

Naver AdBoost brings AI-powered ads into AI Briefing, matching search intent and conversation context. Here's what marketers need to know.

Skill-Up Festa 2026 brought 142 companies and 8,392 visitors together to explore AI, culture, and the future of work in Korea.
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