The latest marketing news and practitioner insights in AI SEO, updated daily.
ChatGPT ads now run in Korea, but they don't change what ChatGPT says. Compare ChatGPT ads vs GEO on cost, placement and metrics, and see why reach limits make GEO essential.
With AI answers absorbing clicks, the top 100 media companies spent $113M on paid search in July, up 41% year over year. Forbes, CNN and USA Today still lost 20%+ of organic traffic. The loop this creates matters beyond publishing.
Google’s new Gemini 3.8 Live model now powers Search Live in the Google app, with web links and mid-conversation language switching. What it means for content owners.
Google is piloting ‘AI contribution’ in Search Console, paying publishers when their content significantly contributes to AI answers. What Google’s AI licensing pilot means.
Questions people ask generative AI carry buying triggers and constraints. How to find category entry points for GEO by combining search data with social data.
TIME now serves FAQ-style ads on pages only AI crawlers receive. How AI crawler ads work, why they echo radio payola, and what brands should do instead.
In conversational search, the follow-up question reveals what users need. Map follow-ups, build topic systems and make claims verifiable to stay in the journey.
Two GEO experiments tracked 775 citations across six AI platforms. Earned listicles, peer sets and comparative content drove AI visibility; owned content lagged.
ChatGPT climbed to ninth among U.S. sites and passed Bing, which lost half its traffic. The bigger problem: GA4 'direct' hit 78% on one site, hiding AI referrals.
60% use AI for keyword research; only 11% for content gap analysis. That gap is the opportunity. Seven higher-value uses, from autonomous experiments to digital PR angles.
Asked to build keyword-targeted pages, an AI duplicated the homepage. Six months later: zero impressions, zero clicks. The failure pattern in AI SEO automation.
Naver launched its AI Tab in June 2026. The differences from Google AI Mode, a citation-source test, the advertising rollout, and three GEO strategies for the Naver ecosystem.
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