The latest marketing news and practitioner insights in MarTech, updated daily.
Nielsen is taking ad verification vendor DoubleVerify private in a $2.15B deal. Here is what the combination means for advertisers who bought independence, and what to check in your contracts.
Installing the app syncs Imweb member data into Stibee address books in real time, enabling welcome emails, birthday coupons and product newsletters without CSV exports.
A platform analysing scheduling, estimated revenue and price movement in one view launched commercially, with a free tier and a KRW 69,000 monthly plan.
Snapchat's native lead gen ads saw CTR rise 77% year over year while cost per lead fell 26%. Now those leads connect automatically into HubSpot lists.
SEO's value is not limited to customers attributed to organic search. It creates entry points across the journey and improves the efficiency of every other acquisition channel.
Attribution asks which touchpoint deserves credit. Incrementality asks whether the sale would have happened anyway. Attributed conversions are not the same as incremental growth.
Google Analytics now flags URLs where aggregate identifiers such as GBRAID and gad_ are missing, catching campaign attribution damage before it distorts your reporting.
Digital asset management solved the storage problem, not the activation problem. With content demand up 5x, here are the 5 shifts DAM platforms must make.
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