The latest marketing news and practitioner insights in Local SEO, updated daily.
A study of 14,472 citations found business websites dominate Gemini local AI search, while repeated identical queries returned overlapping sources only 40% of the time.
Local SEO has entered a fifth stage where AI interprets intent, evaluates evidence and recommends locations. Here's the connected data multi-location brands need, and the four signals worth measuring.
A new filter surfaces only Place Plus (beta) merchants at the top of local search, alongside station and district keyword recommendations and wider place+ badge placement.
AI-cited URLs run 25.7% newer than search-cited ones, and ChatGPT recommends businesses averaging 4.4 stars. Five factors for multi-location brands to prioritize.
When a service-area business hides its address, the map pin can revert to the address the profile was created with. Updating the dashboard does not re-anchor your rankings.
More location pages do not create stronger local visibility — they create internal competition and fragmented authority. Map the real business first, then build the minimum.
Local SEO rewards topical authority over page count. See how consolidating 19 pages into fewer ones won 232 new ranking queries, and what the QDP framework recommends.
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