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Karrot Ads Adopts MCP for Conversational Campaign Analysis in ChatGPT and Claude
Karrot Ads MCP connects AI tools to business accounts for natural-language budget and performance analysis, with campaign creation and editing planned next.
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The latest marketing news and practitioner insights in Ad Tech, updated daily.
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Google Puts an AI Help Guide in Front of All English AdSense Help Center Traffic — With a Caveat on Accuracy
Google's conversational AdSense Help guide now reaches all English Help Center traffic. It covers onboarding and troubleshooting, but Google says answers may be wrong.
Ad TechSearch Engine Land
Microsoft Ads Brings Ad Preview Hub to Performance Max: Share Reviews Without Account Access
Advertisers can now preview how PMax assets combine across placements before launch, and share a secure link so stakeholders can approve creative without account access.
Ad Tech아이보스
KT Launches 'Barogwanggo 2.0': A Unified Out-of-Home and IPTV Ad Platform
KT's new platform unifies out-of-home, IPTV, and partner-media ad buying with real-time pricing and an Open DSP. Here's what changed for advertisers.
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