The latest marketing news and practitioner insights in Digital Advertising, updated daily.
Reddit Ads Manager is adding a campaign planner that forecasts reach and cost, a 0–100% optimization score and automatic budget shifting. Advertisers scoring 80%+ saw 19.6% lower blended CPA.
Netflix lowered its 2026 ad revenue forecast from $3B to about $2.7B even as ads grow 80%+. Here’s why it missed, plus what the new Netflix Pixel and The Trade Desk audiences mean for advertisers.
Meta’s new Terms of Service, effective Oct. 30, appeared to let it crawl businesses’ domains. After backlash, Meta clarified the scope. Here’s what changed and what advertisers should check.
Kantar’s 2026 Media Reactions report shows advertiser confidence in their media mix fell from 64% to 57%. Here’s what cross-channel measurement and smaller creators mean for media mix optimization.
Google released its 2026 Frightgeist Halloween trends guide, with top movie costumes, kid, pet and couple rankings and a state-by-state trending map. Here's how marketers can use it.
Data from 25 million+ ad assets shows a 10-day creative cycle held just six hours of real production. Six types of bad briefs and how to fix review and compliance in creative operations.
Peacock launched Your Bravoverse, an AI-curated vertical video feed with an Andy Cohen avatar, and Wendy’s is the launch sponsor. What this new streaming advertising format means for brands chasing CTV budgets.
Meta Ads Super Burst lets brands book a 3–24 hour window of TV-scale reach with category exclusivity. Plus First Impression Ads, expanded Reels Trending Ads and Aggregated View Time — what brand marketers need to know.
Black Friday ad performance hinged on creative, not discounts. Weekly creative refreshes lifted day-7 ROAS 23% and interactive endcards 40%. Here’s what AppLovin’s BFCM data means for your plan.
WARC Media finds top consumer goods marketers lifted their ad-to-sales ratio to 12.5% as tech platforms fell to 7.4%. What the ‘two-speed marketplace’ means for brand budgets.
Discord's new rewarded video ads give users Orbs after about 15 seconds of viewing. Here's how Video Quests and the auction-based Discord Ads Manager work, and when self-serve opens.
Lowe's Media Network is turning its retail media network into a full-funnel partner, adding off-platform media, Ipsos-backed incremental ROAS reporting, creative services and answer engine optimization.
Only what actually changed in search, ads, and social — collected in one email. Unsubscribe anytime.
Used only to send the newsletter.