The latest marketing news and practitioner insights in Google Ads, updated daily.
A new Enhanced matching option is appearing in Customer Match settings, extending first-party audience reach by matching consented users with consented publisher users.
Google is adding multi-campaign A/B testing, experiments that keep brand and location controls on, and expanded Performance Planner forecasting to AI Max for Search campaigns.
Demand Gen starts where there is no keyword and no existing interest. As that protection disappears, PPC specialists need creative strategy, audience research and full-journey measurement.
A practitioner who spent a year building agentic systems for Google Ads lays out the four-stage path. The most common failure is skipping straight to custom development before exhausting off-the-shelf AI.
Google published the schedule for auto-migrating legacy Search campaign features to AI Max: Campaign-level Broad Match and ACA in September, Dynamic Search Ads in February 2027. Here are the dates that matter.
From late September, Google drops campaign-level language targeting on Search and AI Max campaigns, matching on ad language and user signals instead. Multilingual advertisers should audit creative and landing pages now.
Google updated its Merchant Center documentation to confirm agencies can link up to 1,000 client accounts. No new functionality — but account structure and onboarding planning finally have a number.
Google added Local customer optimization to Performance Max store-goal campaigns, prioritizing nearby high-intent users across Maps, Waze and local Search. Note the Merchant Center restriction.
Google is extending its Limited Ad Serving policy to all ads with new qualification criteria based on trust signals, verification, and account history. Here is what advertisers should check now.
Google is expanding Ask Advisor across Ads and Analytics with homepage AI Overviews, conversational insights, and text-prompt dashboards. Here is how reporting work actually changes.
A Google Merchant Center outage began August 6 and Google is still investigating. Here is what Shopping and Performance Max advertisers should check, log, and avoid during the incident.
A new RemoveAllAudienceMembers method, partial-success ingestion warnings and expanded address fields make Customer Match list maintenance considerably less painful.
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