The latest marketing news and practitioner insights in Google Ads, updated daily.
When AI Max expanded into competitor searches an advertiser deliberately avoided, it proved automation needs checks. Mike Ryan on AI Max guardrails and campaign structure.
Paid search veteran Matt Van Wagner reflects on two decades of Google Ads, lost tactics and automation — and why advertisers must never assume Google acts in their interest.
AI Overviews changed the results page, but bid rules didn’t. Sort queries into Fight, Influence and Generate demand buckets and reallocate paid search budget.
Google is testing text ads from exact and phrase match keywords in AI Mode when intent is explicit. A possible path into AI Mode without AI Max or PMax.
From Oct. 30, YouTube allows personalized alcohol ads where local law permits, alcohol alternatives included. Covered products, excluded countries and the guardrails that stay.
Google can throttle your ads without disapproving them. Who gets hit by Limited Ad Serving, how to spot it, what prevents it, and how a seven-month appeal won.
Google is folding standalone Display campaigns into Demand Gen: new creation stops January 2027, auto-migration follows. Manual CPC, bid adjustments, and HTML5 ads go; Discover and Maps inventory and view-through optimization arrive. Here's the trade.
Google's August Demand Gen update adds messaging conversations from YouTube ads, personalized travel inventory, and generally available AI video creation — with a claimed 30% average conversion lift already banked. Here's what changed and how to prepare.
Google is alpha-testing a Performance Max setting that lets advertisers raise or lower priority per channel — Search, YouTube, Display, Discover, Gmail, Maps. How the lever works, and the attribution trap to avoid.
Google AI now swaps in its own AI-generated product titles when it judges them more relevant. The new Product titles report reveals which titles run and how they perform — here's what to check first.
Google Ads API Developer Assistant v4.0.0 rebuilds the tool as a global plugin for AI coding environments, with GAQL validation, natural-language reporting, and conversational troubleshooting built in.
From Oct. 1, missed Local Services Ads calls lasting over 20 seconds during business hours count as chargeable leads, along with qualifying follow-up calls. Here are the exceptions and what to check now.
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