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IP Marketing Insights

The latest marketing news and practitioner insights in IP, updated daily.

IP모비인사이드

Netflix Is Poaching YouTubers and YouTube Answered With Penalties — the Battlefield Is the Living Room TV

Netflix is offering top creators simultaneous release; YouTube countered with exclusivity deals and penalties. Read the creator talent war as a redistribution of media distribution power.

September 4, 2026

IP모비인사이드

Disney Opened Its IP to TikTok — a Deal Built on Controlled Sharing, Not Money

Disney and TikTok announced the first global partnership between a major Hollywood studio and a social platform. No disclosed payouts, and both sides still get what they wanted. Here is the calculation.

August 15, 2026

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