The latest marketing news and practitioner insights in Marketing, updated daily.
Most business plans fail on structure, not content. Five principles for writing a business plan evaluators can actually judge: problem first, evidence, revenue logic, purposeful charts and counter-questions.
Startup marketing should start while the product is still being built. Three pre-launch principles for founders: start early, go where your audience already is, and budget for experiments.
Korean alcohol shipments fell to a 27-year low, but receipt data shows 45–51% of shoppers still buy alcohol at retail each month. What that means for channel, timing and seasonal campaigns.
Chili's has posted 21 straight quarters of same-store sales growth. Inside the Chili's marketing strategy: the R.E.D. framework, a 50% jump in value perception and a Gen Z guest mix of 25%.
A decade after Netflix entered Korea, it has about 15.5M monthly users and 58% of OTT watch time. Naver TV shut down, yet cinema attendance rebounded. What Korea’s video consumption shift means for content marketers.
Korean consumer concern about AI home appliances rose from 45.1% to 52.2% in a year, and users worry more than non-users. How LG and Samsung sell security, and three trust-led marketing angles.
S-OIL, GS Caltex and HD Hyundai Oilbank are pushing quick-pay fueling apps while SK Energy dropped its app. What 23% monthly activity and a $5 first-use coupon reveal about app loyalty marketing.
Publicis CEO Arthur Sadoun says agentic AI marketing is moving fast while enterprise AI transformation lags. Here's what Q3 results, Sapient and pitch-free wins reveal for brands and agencies.
Zoom's webinar audience report shows top accounts get 27x more registrations, 'fireside chat' sessions draw 64% attendance, and 72% of replay views happen in week one.
Gartner found 18% of marketing leaders have cut roles due to AI and predicts most high-performing teams could drop entry-level jobs by 2030. Here’s how it says CMOs should develop junior talent.
Southwest's Enter Airplane Mode campaign gives Rapid Rewards points for screenshots of your notifications. How the airline is using a mobile-first loyalty campaign as enrollment jumps 35%.
Growth mandates have boosted CMO influence in the boardroom, yet Lippincott and Bloomberg Media research warns it can erode external brand trust. Here is what Advertising Week leaders suggested.
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