The latest marketing news and practitioner insights in Marketing, updated daily.
In CreatorIQ's survey of 5,095 creators, suitability topped the creator selection criteria and follower count came dead last. Yet follower count still predicts pay better than anything else.
Brand equity comes from accumulation, not novelty. How a Korean travel platform kept the same jingle for six years without stagnating.
Chipotle turned a 16-year-old YouTube star's order into a limited Kid's Meal, extending a custom-order tactic that worked on Gen Z to a younger cohort.
With AI disclosure laws now live on three continents, the IAB released version two of its framework. Here is what requires a label, what does not, and why over-labeling backfires.
The constraint is no longer collecting data but turning it into decisions. On the difference between data-rich and insight-rich, and how CMOs should handle data in the AI era.
Jo Malone London's first gaming activation skipped building a custom island and moved into an established Fortnite map instead. Here is the structure and the numbers behind it.
Purpose-driven marketing works when it is structural. Here is how Newman's Own rewrote its packaging, retail media, and creator strategy to reach millennials who never watched Paul Newman.
Microdrama marketing is becoming the default shape of branded entertainment. Here is why Nuuly cast itself as a supporting player in its own social-first fall campaign.
Meta says it deleted over 240,000 celebrity impersonation ads in Korea and rolled out consent-based facial recognition blocking, alongside 159 million scam ads removed globally. A checklist for brands exposed to impersonation.
Tracy Dick becomes CMO at the newly renamed Shoe Station Group, which scrapped its single-banner strategy to keep both Shoe Station and Shoe Carnival running. What the appointment signals for a multibanner retailer.
With consumer sentiment down 8% and 39% of shoppers trading down, JCPenney skipped a price message and dramatized the hidden cost of off-price retail instead. A look at how the campaign is built.
New HarrisX and Allison Worldwide research finds parents, not platforms or creators, shape Gen Alpha teen brand preference — moms at 73%, dads at 58%. Why marketers need a household media strategy.
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