The latest marketing news and practitioner insights in Paid Search, updated daily.
Google's updated Branded Searches documentation moves to a seven-day default conversion window and lists YouTube and Demand Gen as eligible — but not Performance Max. What upper-funnel reporting needs to check.
Google is extending existing Performance Max video ads into missing aspect ratios with generative AI, creating versions that reach more inventory. Advertisers who want tighter creative control must opt out by September 4.
Microsoft Advertising published documentation for its beta Conversions API, a server-side path for sending online and offline conversion data directly to the platform. Here's what it changes, what it doesn't, and how to decide on adoption.
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