The latest marketing news and practitioner insights in Business, updated daily.
Waiting at the booth rarely works at B2B trade shows. How to control what you reveal, book meetings in advance, stop passersby cheaply and follow up the same night.
Can employees take prompt libraries built at work when they leave? How U.S. work-for-hire and trade secret law apply to AI prompt ownership, and what firms should do.
Four teams named four different core customers, all based on gut feel. A step-by-step way to define your core customer from repeat behavior and map your beachhead.
David Holz turned down two Apple acquisition attempts before Leap Motion sold at a steep discount. The lessons shaped Midjourney's investor-free growth model.
"What did you gather to decide today?" Many meetings have no answer. A framework for meeting design that splits sharing from deciding.
Products endure when government, users and the company interlock. A supplier's view of regulation as a partner, with a three-step priority order.
Base44 sold for $80 million in six months with zero ad spend and no funding. The real structure behind one-person company automation — and the 0% margin that surfaced later.
A build log for an AI-agent-run travel service. It shipped in a week, but branding and the business model failed. What AI agent organizations can and can't do yet.
Neko Health reached a $7B valuation. Not on a new sensor, but on a 60-minute customer journey and time-series health data that makes preventive healthcare sticky.
Is lean startup methodology obsolete in the AI era? When three months of coding becomes seven minutes, here is what actually expired, what got more expensive, and where the advantage moved for builders and marketers.
Projects stall on silence, not strategy. Why performing certainty you don't have is now the warning sign, and how to name uncertainty specifically enough that it becomes a plan instead of a risk.
Jensen Huang reads reports from every level, and founders everywhere took it as permission. But the variable is not frequency — it is whether your gate controls execution or collects information.
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