The latest marketing news and practitioner insights in Advertising, updated daily.
LinkedIn published a four-step ads playbook covering audience sizing, funnel-stage response, formats, timing and measurement. The headline number: target audiences between 50,000 and 500,000 people.
Naver monetized informational queries rather than cannibalizing commercial ones, producing a 30% CTR lift and 3x purchase conversion, while its AI tab passed 10M MAU.
These 15-second Korean ads show how short-form ad storytelling from Noscana, Coway, and Lotte Chilsung keeps viewers watching to the very end.
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