The latest marketing news and practitioner insights in E-commerce, updated daily.
Naver reduced fixed ad slots in mobile search shopping results, expanding organic listings based on user response and relevance after four rounds of testing.
TikTok Shop's July U.S. spend surpassed Target, Costco and Home Depot online sales, with share rising from 1.2% to 2% in a year. Inside a model where 5% of buyers drive 30% of spend.
Salesforce data shows AI product discovery at the start of the shopping journey grew 200% year over year while traditional search fell 15%. What commerce teams fixed, and the data problems still blocking them.
Korea's premium grocery platform turns validated online bestsellers into a curated physical experience designed to send shoppers back to the app.
Naver's AI shopping agent tripled repeat users and lifted transaction volume 2.7x, with 70% of users typing detailed questions. The same tools are mass-producing fake reviews.
As shoppers ask AI before they search, stores win by describing products properly, publishing customer questions, keeping basic SEO in place and staying current — not by adding new tech.
UK creators can now tag products from Wayfair, Currys, Boots, M&S and Etsy in videos, Shorts and live streams. What the 500-subscriber threshold means for brand creator budgets.
Online platform disputes rose from 200 to 442 year over year in the first half. Account suspensions, return liability and inflated ad charges dominate the complaints.
From August, camera category fees moved from 5.5% to 6.6% and some food and paper categories from 6.6% to 8.8%, while the 90-day zero-commission offer for new sellers ended.
An in-app fashion tab and TPO-based Style Notes draw 16,000 daily views. Q1 operating profit rose 1,277% year over year.
Platforms that never take inventory find seller quality is product quality. Gmarket is committing KRW 500 billion a year as multi-homing erodes easy differentiation.
The facility pairs a robot photography studio for fashion sellers with a 3D virtual studio for streamers, entering trial operation next month and full service in September.
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