The latest marketing news and practitioner insights in SEO, updated daily.
AI-era SEO is the Wild West again. After a decade inside Microsoft Bing, Duane Forrester says stop chasing the leading edge and work the chunky onions. What practitioners should drop, and what still holds.
The Google Search favicon bug is a week old and Google has confirmed it is on their end. Here is how to tell whether it is your site, and why this week's CTR drop should not enter your reporting as a result.
2027 SEO strategy shifts from ranking to being understood, trusted, and cited. Here are the priorities: AI answer engines, E-E-A-T, brand mentions, zero-click, and structured data.
If Google vanished tomorrow, how would your brand get discovered? Starting from that question puts distribution before owned content — and produces the external signals search and AI systems actually read.
Google confirmed a data logging error causing an impressions drop in the Generative AI in Search performance report from August 13. It's a reporting issue, not a visibility change — here's how to handle it.
Google Search Console Platform properties give brands first-party search data for verified social and video accounts — clicks, impressions and real queries. There's no historical backfill, so connection timing matters.
The August 2026 Google spam update began rolling out on August 18, applying globally and to all languages over several days. Here's what Google actually confirmed, and the order to work through if your rankings moved.
Google lowered search profile eligibility to 35,000 subscribers on YouTube, Instagram or X — down from 100,000 — opening a dedicated brand presence in search results to far more accounts.
Stable markets protect leaders. With search behavior fragmenting and proven playbooks breaking, accumulated advantage becomes a liability — and the gap can close faster than usual.
In AI search, brand mentions correlate with AI Overview visibility at 0.664 versus 0.218 for backlinks. How link building, linkable assets, and digital PR reinforce each other.
A federal judge declined to dismiss claims that a competitor built 2,350 toxic backlinks to damage a rival's Google rankings, testing whether false advertising law reaches SEO sabotage.
Google is testing a mobile Search ads layout that shows advertiser favicons and domains before the ads themselves. Here's what it means for brands with weak recognition.
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