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Google Analytics Marketing Insights

The latest marketing news and practitioner insights in Google Analytics, updated daily.

Google AnalyticsSearch Engine Land

Google Analytics Adds Custom Conversion Attribution Windows — 1–90 Days for Clicks, 1–30 for Engaged Views

Google Analytics now lets advertisers set any integer lookback window: 1–90 days for click-through conversions, 1–30 for engaged-view. Useful for businesses whose sales cycles never matched the presets.

August 16, 2026

Google AnalyticsSearch Engine Land

Google Adds a Campaign Data Import Validation Report — Catch Missing Cost, Clicks and Impressions

Google's new validation report flags incomplete campaign data imported from non-Google platforms before it corrupts reporting. How to work it into your QA routine.

August 13, 2026

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