Curated insights from marketing and trend media, updated daily.
Publicis lifted its 2026 growth outlook on 4.8% organic growth, even as the LiveRamp acquisition sparks neutrality concerns and consulting arm Sapient lags.
Netflix says live events grow ad revenue and fandom but don't sustain overall viewing hours — a tension shaping the current streaming ad upfront negotiations.
You don't need a developer to start using AI at work. Buzzvil's marketing team shares a 4-step, no-code way for non-developers to build real AI workflows.
Crowdfunding lets independent authors cover production costs with pre-orders before printing a single copy — a model with lessons for any product launch.
The Gabia acquisition by Macquarie Asset Management could reshape pricing and AI roadmaps at Korea's top hosting and cloud vendor — here's what marketers should check.
This week's marketing wrap covers Naver's AdVoost rollout, Apple's Maps ad rules, and how AI search advertising is reshaping where brands get discovered.
The Kraft Heinz Disney partnership spans parks, cruises, and streaming — a case study in blending brand assets into one creative story instead of a logo swap.
Google is rolling out Gemini 3.5 Flash-Lite in Search, a low-latency model built for agentic search — a signal that search is moving from links to autonomous execution.
Airbnb's travel campaign turns ruined itineraries into recovery, not failure — a case study in emotional branding aligned with its stay-first business model.
Fast-growing companies like Airbnb and Midjourney focus marketing on usage, not sales. Seven cases show how customer success drives sustainable growth.
As buyers ask AI instead of searching, GEO marketing determines whether your B2B brand gets cited. Here's a beginner-to-expert guide to Generative Engine Optimization.
Sanrio and Pokémon collabs have saturated Olive Young. Data-driven collaborative ads using 1st-party data are becoming the new battleground for conversion.
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