The latest marketing news and practitioner insights in Brand Strategy, updated daily.
Korean seafood platform Ineogyoju Haejeokdan began as a blog posting fish market prices and now earns ₩57 billion a year. Its content-led growth strategy: free information, revenue from distribution.
Five Guys' first Korean store drew six-hour lines. Its brand consistency strategy skipped localization: same foil, same peanuts, a year sourcing local potatoes and twice-weekly secret shoppers.
After a 6% revenue drop and 729 closures in 2025, Subway is betting on core customer marketing. CMO Jeff Klein explains 'Feed Your SUBconscious,' modular creative and why Sweetgreen isn't the rival.
Not Your Mother's went from 6 SKUs in 400 Walmart stores to 86 SKUs in 40,000+ doors and a Henkel acquisition. The mass hair care brand growth playbook behind 40% sales growth in 2025.
SM and Musinsa will combine K-pop artist IP with fashion and beauty commerce through content, album-linked pop-ups, media and joint branding.
South Korea’s low-cost airline competition is splitting into consolidation, service redesign and fleet efficiency as carriers seek reasons to win beyond headline price.
Brand originality is harder to build through finished output alone. Documenting creators, tradeoffs and decisions turns process into a story competitors cannot easily copy.
Applebee's O-M-Cheese Burger grew from a hit item into a cheese-led platform by linking product theater, value pricing and social content.
Wonderful Pistachios' NIL campaign features seven college athletes with sport-specific creative, showing how a snack brand can enter sports culture credibly.
Dwayne Johnson's Project Rock has ended its Under Armour partnership after ten years — the second longtime ambassador exit after Steph Curry, arriving alongside a reset that lowers marketing spend as a share of revenue.
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