The latest marketing news and practitioner insights in Branding, updated daily.
AB InBev's Cutwater built a celebrity brand campaign around Parker Posey and canned cocktails, growing its Beyond Beer portfolio with triple-digit sales.
Spangler's nostalgia marketing strategy revives century-old candy brands like Dum Dums and Necco Wafers, turning heritage into a defensible growth engine.
Zevia's biggest campaign yet pairs Cardi B's blunt honesty with its 'refreshingly real' identity — a lesson in celebrity brand partnership.
Three Gangnam neighborhood names reveal timeless UX design lessons — from information grouping to narrative-driven naming.
Liberty Mutual's viral meme marketing revived a 2019 ad mispronunciation as 'Liberty Biberty,' an official mascot rivaling Geico and Aflac.
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