The latest marketing news and practitioner insights in Global Marketing, updated daily.
Indie brand Anua rode one ingredient to #1 in Amazon skincare. With H1 exports at $7B and the US overtaking China, K-beauty marketing now runs on designed discovery: content, search, local channels, and authenticity trust.
Sanctions on Telegram and WhatsApp opened a messaging gap that pushed KakaoTalk's Russian MAU to 436,000 — just as access restrictions began appearing.
Rakuten builds repeat purchase through bundles and high basket sizes; Qoo10 Japan acquires new customers through hero SKUs and Mega Wari. Their settlement cycles differ sharply.
Goodai Global became a distribution hub by acquiring Hansung USA, Silicon2 expands its Moida stores toward 40 by year-end, and Olive Young exports its curation role.
Support spans Amazon, Shopee and Qoo10 Japan onboarding plus keyword and banner advertising, review programs, influencers and logistics.
Up 82% year over year, TikTok Shop beauty overtook Sally Beauty. Medicube at $62.8M and Dr. Melaxin at $38.8M held first and second for a second straight quarter.
Shopee has built 13 distribution centres and 180 logistics hubs in Brazil. A USD 191 billion market is opening without a local entity — but financial operations get heavier.
TikTok launched a solution letting Korean businesses sell on TikTok Shop Japan without a local entity. The market already has 50,000 registered sellers, with 70% of transactions driven by content.
Korea's K-beauty exports hit $11.4B in 2025, passing the US for #2 globally — but multi-currency settlement across platforms is a growing finance risk.
K-beauty took 76% of the winning products at Qoo10 Japan's Mega Beauty Awards. Here's why K-beauty is winning in Japan and what brands can learn.
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