Global Marketing아이보스
Kakao Files a KakaoTalk Trademark in Russia — Where Its Users Grew 82%
Sanctions on Telegram and WhatsApp opened a messaging gap that pushed KakaoTalk's Russian MAU to 436,000 — just as access restrictions began appearing.
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The latest marketing news and practitioner insights in Global Marketing, updated daily.
Global Marketing모비인사이드
Rakuten vs. Qoo10 Japan for K-Beauty — Fees, Assortment and Settlement Compared
Rakuten builds repeat purchase through bundles and high basket sizes; Qoo10 Japan acquires new customers through hero SKUs and Mega Wari. Their settlement cycles differ sharply.
Global Marketing아이보스
K-Beauty 3.0 Goes Vertical — From Brands to Distribution, Platforms and Curation
Goodai Global became a distribution hub by acquiring Hansung USA, Silicon2 expands its Moida stores toward 40 by year-end, and Olive Young exports its curation role.
Global Marketing아이보스
Korea Backs 1,600 Small Businesses Selling Overseas Online — Focused on Sales, Not Just Listings
Support spans Amazon, Shopee and Qoo10 Japan onboarding plus keyword and banner advertising, review programs, influencers and logistics.
Global Marketing아이보스
US TikTok Shop Beauty Hits $980M in Q2 — K-Beauty Takes the Top Two Spots
Up 82% year over year, TikTok Shop beauty overtook Sally Beauty. Medicube at $62.8M and Dr. Melaxin at $38.8M held first and second for a second straight quarter.
Global Marketing모비인사이드
K-Beauty's Next Market Is Latin America, and Shopee Is Opening the Door
Shopee has built 13 distribution centres and 180 logistics hubs in Brazil. A USD 191 billion market is opening without a local entity — but financial operations get heavier.
Global Marketing아이보스
Selling on TikTok Shop Japan Without a Local Entity: TikTok's Korea-JP Cross-Border Solution
TikTok launched a solution letting Korean businesses sell on TikTok Shop Japan without a local entity. The market already has 50,000 registered sellers, with 70% of transactions driven by content.
Global Marketing모비인사이드
K-Beauty Becomes the World's #2 Cosmetics Exporter — Now Comes the Finance Problem
Korea's K-beauty exports hit $11.4B in 2025, passing the US for #2 globally — but multi-currency settlement across platforms is a growing finance risk.
Global Marketing아이보스
K-Beauty Sweeps Qoo10 Japan's Beauty Awards: What It Means for the Japan Market
K-beauty took 76% of the winning products at Qoo10 Japan's Mega Beauty Awards. Here's why K-beauty is winning in Japan and what brands can learn.
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