The latest marketing news and practitioner insights in Google Ads, updated daily.
The update brings AI generation flags for YouTube assets, DOOH campaign resources and creative mapping columns, while ending support for all SDF versions prior to v10.
New OAuth refresh tokens will require passkey authentication. Existing tokens keep working, but a newly created passkey may face a seven-day security delay.
A hands-on test of AI Max text customization across ecommerce, B2B and B2C accounts — plus the trick of having Gemini write ads you hate before writing the restrictions.
Target CPA and Target ROAS are surfacing as dedicated bidding strategies rather than optional targets inside Maximize Conversions — possibly groundwork for an August 17 change.
Google added AI content labels to asset studio so advertisers can disclose AI-generated or edited creative, as transparency rules expand across the EU, India and New York.
Google appears to be extending its AI-generated ad description test from Search to Shopping and Product ads, placing copy advertisers cannot edit beside their listings.
Blending brand search into your campaigns inflates reported ROAS. Automation always drifts toward the easy conversion, and new-customer budget shrinks. Separate them first.
Google released a standalone help page for YouTube audio ads. Creative length decides whether the ad is skippable, and campaigns run on Target CPM under brand awareness. Here are the specs.
AI Max features appear to be rolling out to Standard Shopping — conversational query matching, feed-attribute ad copy generation and Final URL Expansion, with existing structure intact.
Editor 2.13 brings full AI Max support to Shopping campaigns — automated text generation, URL expansion controls, brand lists and URL exclusions. Video Action campaign creation retires.
v25 adds duration breakdowns for non-skippable in-stream ads, comments/likes/shares for Shorts, and a loyalty retention goal. Client library upgrades are required.
A new setting spotted in a European PMax campaign lets advertisers exclude household income brackets — seven tiers from the top 10% to unknown income.
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