The latest marketing news and practitioner insights in Google Ads, updated daily.
A hands-on test of AI Max text customization across ecommerce, B2B and B2C accounts — plus the trick of having Gemini write ads you hate before writing the restrictions.
Target CPA and Target ROAS are surfacing as dedicated bidding strategies rather than optional targets inside Maximize Conversions — possibly groundwork for an August 17 change.
Google added AI content labels to asset studio so advertisers can disclose AI-generated or edited creative, as transparency rules expand across the EU, India and New York.
Google appears to be extending its AI-generated ad description test from Search to Shopping and Product ads, placing copy advertisers cannot edit beside their listings.
Blending brand search into your campaigns inflates reported ROAS. Automation always drifts toward the easy conversion, and new-customer budget shrinks. Separate them first.
Google released a standalone help page for YouTube audio ads. Creative length decides whether the ad is skippable, and campaigns run on Target CPM under brand awareness. Here are the specs.
AI Max features appear to be rolling out to Standard Shopping — conversational query matching, feed-attribute ad copy generation and Final URL Expansion, with existing structure intact.
Editor 2.13 brings full AI Max support to Shopping campaigns — automated text generation, URL expansion controls, brand lists and URL exclusions. Video Action campaign creation retires.
v25 adds duration breakdowns for non-skippable in-stream ads, comments/likes/shares for Shorts, and a loyalty retention goal. Client library upgrades are required.
A new setting spotted in a European PMax campaign lets advertisers exclude household income brackets — seven tiers from the top 10% to unknown income.
Google is retiring standalone DSA campaigns. Creation ends January 2027, automatic migration starts February 2027. Here is what changes and what to record first.
AI Max is out of beta with over 500,000 advertisers. Google says searches too complex for keyword targeting are now ad inventory, with conversions up 15% on average.
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