The latest marketing news and practitioner insights in Google Ads, updated daily.
Google is retiring standalone DSA campaigns. Creation ends January 2027, automatic migration starts February 2027. Here is what changes and what to record first.
AI Max is out of beta with over 500,000 advertisers. Google says searches too complex for keyword targeting are now ad inventory, with conversions up 15% on average.
Is your target ROAS just inherited, not validated? This 4-step health check uses break-even math and bid simulator data to set targets on purpose.
Google Ads' new video campaign groups let advertisers manage reach and frequency across multiple YouTube campaigns at once, backed by a 19% ROI lift at 2.7 weekly impressions.
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