The latest marketing news and practitioner insights in Google Ads, updated daily.
Search terms show what a person typed; grounding queries show what the AI retrieved. Three pre-click signals that explain why campaigns attract the wrong customers.
A new pilot restricts sensitive API methods — account management, user management, billing — to pre-approved Cloud projects, adding a layer of defense against compromised credentials.
Three new Help Center pages cover settings, targeting and best practices for Performance Max pay-per-lead campaigns as Local Services Ads move into Google Ads.
Search terms, winning ad copy and product feeds are exactly what AI search rewards. A five-step framework for turning paid search assets into AI visibility without new budget.
From October 5, advertisers promoting government documents must prove explicit government authorization linked from an official site. Business licenses and contracts will not qualify.
An AI Overview named two competitors while the top paid ad went unmentioned. How intercepted clicks feed back into Quality Score and CPC, and the four diagnostics to run now.
New Help Center documentation covers disclaimer assets that put required terms and disclosures inside Search ads, available worldwide and compatible with AI Max campaigns.
Auto-apply, Display Expansion, network settings and budget recommendations can lift performance — or raise costs and drift from strategy. What to review first.
Ana Kostic rebuilt a Google Ads account by the book and watched traffic and sales fall about 40%. Recovery took two and a half months; full benefit took closer to six.
Policy certifications that previously required the Help Center are moving inside the account. The rollout begins in August, leaving existing and pending applications untouched.
The update brings AI generation flags for YouTube assets, DOOH campaign resources and creative mapping columns, while ending support for all SDF versions prior to v10.
New OAuth refresh tokens will require passkey authentication. Existing tokens keep working, but a newly created passkey may face a seven-day security delay.
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