The latest marketing news and practitioner insights in SEO, updated daily.
A Google Careers listing names the four building blocks of the Google Discover algorithm: retrieval, prediction, ranking, embedding. Two years of feed observation show reader affinity — not topic — drives amplification.
With 68% of searches ending without a click, SEO conversion optimization is no longer optional. How to design content that moves visitors through the funnel — and the metrics that reveal when it doesn't.
An SEO roadmap has to answer 'so what' for every line. The SCOPE frame — strategic alignment, confidence, ownership, impact, effort — decides what earns a roadmap slot and what stays in the backlog.
AI-era SEO is the Wild West again. After a decade inside Microsoft Bing, Duane Forrester says stop chasing the leading edge and work the chunky onions. What practitioners should drop, and what still holds.
The Google Search favicon bug is a week old and Google has confirmed it is on their end. Here is how to tell whether it is your site, and why this week's CTR drop should not enter your reporting as a result.
2027 SEO strategy shifts from ranking to being understood, trusted, and cited. Here are the priorities: AI answer engines, E-E-A-T, brand mentions, zero-click, and structured data.
If Google vanished tomorrow, how would your brand get discovered? Starting from that question puts distribution before owned content — and produces the external signals search and AI systems actually read.
Google confirmed a data logging error causing an impressions drop in the Generative AI in Search performance report from August 13. It's a reporting issue, not a visibility change — here's how to handle it.
Google Search Console Platform properties give brands first-party search data for verified social and video accounts — clicks, impressions and real queries. There's no historical backfill, so connection timing matters.
The August 2026 Google spam update began rolling out on August 18, applying globally and to all languages over several days. Here's what Google actually confirmed, and the order to work through if your rankings moved.
Google lowered search profile eligibility to 35,000 subscribers on YouTube, Instagram or X — down from 100,000 — opening a dedicated brand presence in search results to far more accounts.
Stable markets protect leaders. With search behavior fragmenting and proven playbooks breaking, accumulated advantage becomes a liability — and the gap can close faster than usual.
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