The latest marketing news and practitioner insights in SEO, updated daily.
As buyers ask AI instead of searching, GEO marketing determines whether your B2B brand gets cited. Here's a beginner-to-expert guide to Generative Engine Optimization.
Semrush found clear ChatGPT topic ownership in just 15.2% of 1,094 categories, and traditional SEO metrics barely predicted who wins.
Only 15.2% of ChatGPT categories have a clear brand owner. Semrush data reveals what drives category ownership in AI search — and how to compete for it.
Google's AI search is ushering in a zero-click era where 75% of users leave without a click. Here's the data behind the drop and how marketers should respond.
Only what actually changed in search, ads, and social — collected in one email. Unsubscribe anytime.
Used only to send the newsletter.