The latest marketing news and practitioner insights in SEO, updated daily.
Sharing keyword data between SEO and PPC sounds simple but rarely happens. Silos and competing goals are why. Comparing the unified search team against the cross-functional pod.
Small unbilled requests accumulate until a healthy retainer runs at a loss. Why SEO is uniquely exposed, and how to stop it before it starts.
Shared Claude conversations surfaced in Google and Bing. The cause was not the search engines but a setup that blocked crawlers via robots.txt while relying on noindex.
Google Search Console platform properties are now live for all accounts, letting you see how content on platforms you do not own performs in Search, Discover and News.
Crawlers will happily hand you 10,001 problems. The goal is not a clean crawl report — it is prioritising by segment, impact and effort, and admitting what is safe to ignore.
Uncertainty around AI search and zero-click has some companies freezing SEO budgets. It looks prudent, but authority compounds over time — and regaining it costs more than holding it.
Google added a guideline to its review snippet documentation covering reviews not based on genuine experience and reviews written for a benefit without clear disclosure.
The test showed a lift. Did your change drive it? Lessons from a decade of running SEO testing programmes at a 70% average success rate.
Korea's AI search race pits Naver's everyday convenience against Google's expert depth. Here's what each platform's direction means for marketers.
As buyers ask AI instead of searching, GEO marketing determines whether your B2B brand gets cited. Here's a beginner-to-expert guide to Generative Engine Optimization.
Semrush found clear ChatGPT topic ownership in just 15.2% of 1,094 categories, and traditional SEO metrics barely predicted who wins.
Only 15.2% of ChatGPT categories have a clear brand owner. Semrush data reveals what drives category ownership in AI search — and how to compete for it.
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