Curated insights from marketing and trend media, updated daily.
Anthropic asked Claude for curiosity, warmth and wit. Here's why AI persona design bans flattery and installs directness instead — and what brand tone can borrow from it.
Reddit published new insights for travel marketers: holiday research begins in August, and 90% of Reddit users research travel brands on the platform before booking.
With Google searches for tanning at a five-year high, CeraVe's Gen Z sunscreen campaign skips the warning and rebuilds a sorority backyard instead. Here's the design behind it.
Building a page per keyword invites cannibalization. Here's a page independence test — SERP overlap, content independence, site structure — for deciding when a keyword earns a URL.
JPMorgan's CEO puts the odds of an AI correction at 30% and still spends nearly $20B on technology. A look at the AI risk management principle behind the contradiction.
Google is testing a mobile Search ads layout that shows advertiser favicons and domains before the ads themselves. Here's what it means for brands with weak recognition.
Zuckerberg wants a personal AI agent for everyone, but Meta trust in AI is the binding constraint. From Cambridge Analytica to Diem, here's the record that shapes it.
Dove's second year as US Open sponsor blends video, OOH and community spend. A look at how sports sponsorship marketing turns an awkward category into a confidence message.
Snapchat now lets pharma advertisers attach product disclosure links to ads, with up to three disclaimer CTAs alongside a primary CTA for compliant campaign setups.
No market need is the top startup killer at 42%. Here is how Y Combinator teaches founders to design interview questions and validate differently at each stage.
Cava posted 9% same-restaurant sales growth while spending just over 1% of revenue on marketing. Here is how in-house social, loyalty tiers and analog experiences replace media budget.
From February 1, 2027, new channels need 8,000 watch hours or 20 million Shorts views to join the YouTube Partner Program. Existing members keep their status, and Shorts revenue paths expand.
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