Curated insights from marketing and trend media, updated daily.
Modelo’s new college football platform is backed by an 18% media increase. Three spots, media partnerships and the sports sponsorship strategy behind the push.
Google connected Data Manager to Google Analytics and DV360, broadened its API and added diagnostics, citing a 26% incremental ROAS lift. What advertisers should prepare.
When AI Max expanded into competitor searches an advertiser deliberately avoided, it proved automation needs checks. Mike Ryan on AI Max guardrails and campaign structure.
Google Business Profile’s new ‘Collected info’ tab lets owners review and delete details Google’s automated calls and messages gathered. What local businesses should check.
Down rounds are a cycle, not an anomaly. Carta data on down-round trends, alternatives from bridges to structured rounds, and how anti-dilution terms decide founder dilution.
Interviews represent your company. A 60-minute, three-stage structure refined over 200 interviews, six startup interview questions and the questions you must never ask.
As shoppers ask AI instead of search, purchase journeys get faster and more fragmented. An Appier Korea interview on the data foundation brands need for agentic commerce.
Boston Beer named Samsung Electronics America CMO Allison Stransky as its new CMO as sales soften. What the hire says about data, AI and the evolving CMO role in beer.
Caesars Sportsbook’s ‘We’ve Had Some Work Done’ gives NFL legend Clay Matthews an absurd makeover to spotlight a revamped app. How the parody ad campaign built buzz.
Evan Spiegel’s 15th-anniversary letter lays out ‘generative advertising’ built on inferred interest, plus creator ad results and a shopping push for Snapchat.
Paid search veteran Matt Van Wagner reflects on two decades of Google Ads, lost tactics and automation — and why advertisers must never assume Google acts in their interest.
Google’s new Gemini 3.8 Live model now powers Search Live in the Google app, with web links and mid-conversation language switching. What it means for content owners.
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