Curated insights from marketing and trend media, updated daily.
The 9th Circuit cleared social media addiction lawsuits against Meta to move forward. Here's the precedent set in March and the scale of potential payouts.
Google's new validation report flags incomplete campaign data imported from non-Google platforms before it corrupts reporting. How to work it into your QA routine.
Rhone's "A Love Letter to NYC" borrows from '90s rom-coms for its first real brand campaign. Why the athleisure brand moved from performance marketing to brand building.
SEO, AEO and GEO get used interchangeably. Google says AEO and SEO are the same thing, and GEO optimization is a layer on top of SEO. Here's the correct order of work.
Reddit's Path to Purchase study found half of U.S. shoppers check AI chatbot product recommendations on Reddit. Here's the data on Reddit's purchase influence.
Gap's "Denim on your own" pairs Inde Navarrette with Malcolm Todd covering "Dancing on My Own." Inside the repeatable formula behind Gap's denim campaigns.
SE Ranking analyzed 50,000+ commercial prompts: ChatGPT ads showed on 25.94%, close to Google AI Mode, but 14.35% were unrelated. What advertisers should check.
AX design puts AI at the center of the design system, and it begins by turning team knowledge into assets. Three reasons Obsidian works as the base for an LLM wiki.
Meta now supports custom audiences that can only exclude. Here's how to use Meta ad exclusion audiences for opt-outs, regulated targets and accidental inclusion.
Google confirmed a limited desktop test placing three AI Mode entry buttons under the home page search box. Here's what a new Google AI Mode entry path means for SEO.
Urban Outfitters' first connected TV spot, shot at Rutgers, runs on Netflix and Hulu. A look at the Gen Z marketing strategy behind narrowing to campus life.
The hit drama's real story isn't Netflix numbers — it's that SBS retained the IP. Inside the broadcaster's content IP business strategy and what still has to work.
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