Google is beginning to let some advertisers apply for Social Casino Games certifications directly within their Google Ads accounts, streamlining a process that previously required using the Google Ads Help Center.
The rollout is gradual, meaning not all advertisers will see the new option immediately.
Starting in August, eligible advertisers will begin seeing a new certification workflow inside Google Ads.
Instead of applying through the Google Ads Help Center, some advertisers will be able to submit Social Casino Games certification requests from a new Policy > Account section under Admin.
Advertisers who don't yet have access can continue using the existing Help Center application process.
Google also confirmed:
| Item | Status |
|---|---|
| Existing certifications | Remain valid |
| Pending applications | Unaffected by the rollout |
| Availability | Introduced incrementally, so it varies by account |
Paid search expert Arpan Banerjee also spotted a new account-level notice in Google Ads Manager:
"Submit application to use copyrighted content in your ads."
Clicking the link leads to a form requesting certification with the right to use copyrighted content.
While this isn't a change to Google's advertising policies, it does simplify compliance for affected advertisers.
Bringing certifications into the Google Ads interface reduces friction by allowing advertisers to manage policy approvals alongside the rest of their account settings, potentially making the certification process easier to track and maintain.
Google is making it easier for eligible advertisers to apply for Social Casino Games and copyright certifications by moving the process into Google Ads, though the change will roll out gradually and existing certifications remain unaffected.
Distinguish a process change from a policy change first. The certification criteria themselves are unchanged — only the intake moves into the account. No compliance documentation needs rewriting.
Leave existing and pending certifications alone. Google confirmed this explicitly, and reapplying would only tangle the process.
Not seeing it is normal. With a gradual rollout, the Help Center path remains valid — internal guides should document both routes.
Watch the copyright certification separately. Still only a beta sighting, but potentially far broader in impact than Social Casino Games for any brand using copyrighted music, video or characters in ads.
Decide who owns certification renewals. Applications moving into the account also means account managers can now see compliance status. If legal or operations previously handled this separately, it is a moment to reassign ownership.
Read it as compliance converging on the account UI. AI content disclosure arriving in account settings appears in Google Rolls Out AI Content Labels, and changes to account access itself in Google Makes Passkeys Mandatory for the Google Ads API. Policy, certification and security are all converging into the same interface, which means the account is becoming the single place where a compliance question can be answered — and, equally, the single place where an unanswered one becomes visible.
From August, eligible advertisers can submit Social Casino Games certification requests from a new Policy > Account section under Admin rather than through the Help Center. The rollout is incremental, so availability varies by account.
Existing Social Casino Games certifications remain valid and pending applications are unaffected. Advertisers without access continue using the Help Center process.
Paid search expert Arpan Banerjee spotted an account-level notice in Google Ads Manager reading "Submit application to use copyrighted content in your ads," which links to a form requesting certification of the right to use copyrighted content.
No. It is a process change that moves applications into the account, letting policy approvals be managed alongside other account settings to reduce friction and make certifications easier to track and maintain.
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