Brand아이보스
A Million Units in Two Weeks: What Mega Coffee Actually Bought Was Customer Content
Mega MGC Coffee's six summer drinks passed a million units in two weeks. Printing ghost stories on kiosk receipts drove 4.9 million post views.
Blog
Brand Marketing Insights (Page 4)
The latest marketing news and practitioner insights in Brand, updated daily.
BrandMarketing Dive
Yeti's 'Four Letters' Campaign Turns Consumer Passion Into a Brand Platform
Yeti and Wieden+Kennedy Portland reimagine its iconic logo as four-letter words, expanding the brand from hunting and fishing to anyone obsessively passionate.
BrandMarketing Dive
Kraft Heinz and Disney's Long-Term Marketing Partnership: A Playbook for Brand Asset Fusion
The Kraft Heinz Disney partnership spans parks, cruises, and streaming — a case study in blending brand assets into one creative story instead of a logo swap.
Brand모비인사이드
Airbnb's 'Imperfectly Perfect Travel' Campaign: Selling Permission to Do Nothing
Airbnb's travel campaign turns ruined itineraries into recovery, not failure — a case study in emotional branding aligned with its stay-first business model.
Brand모비인사이드
How Brands Sell Without Ad Spend: 3 Growth Lessons From Olive Oil Brand Graza
Graza sells a bottle of olive oil every 6 seconds with almost no ad spend. Here's how product decisions, not advertising, built its organic growth engine.
BrandMarketing Dive
Kate Spade Bets on Emotional Branding to Reverse a Sales Slump, With a New CMO From L'Oréal
Kate Spade names L'Oréal veteran Allison Badea as CMO amid a sales slump, leaning on joy and optimism as its emotional branding strategy for a turnaround.
One roundup, once a week
Only what actually changed in search, ads, and social — collected in one email. Unsubscribe anytime.
Used only to send the newsletter.