The latest marketing news and practitioner insights in Brand, updated daily.
46% say there is a nature deficit in the media they consume. An outerwear brand built a platform on natural intelligence as the counterpoint to the artificial kind.
Students arrive by horseback with personal DJs and surf on keyboards. How Anomaly used the sensibility behind brain rot as a creative pillar rather than mimicking Gen Z language.
FX transformed the Sherman Oaks Galleria to promote "The Shards." Gen Z’s share of mall foot traffic rose 57% year over year, per PwC.
Pernod Ricard's Irish whiskey signed a multiyear NFL deal including global rights — a major sports bet placed while spirits demand stays soft.
Anomaly takes US creative AOR duties in a wide-ranging roster shakeup. Improving execution and delivering consistent value messaging drove the review.
Degree partnered with the MTA to turn West 4th Street into "Sweat Central." A hyperlocal campaign built from the language commuters were already using on Reddit.
Hilton Global CMO Mark Weinstein argues loyalty is emotional, not transactional. Inside the billion-point campaign and the brand's approach to creators.
Heineken is piloting an OpenTable program that rewards designated drivers at the moment of reservation — a behavioural-design answer to marketing non-alcoholic beer.
Olaplex started in a Santa Barbara garage in 2014 and opened a category with one ingredient and one patent. A case study in functional superiority beating marketing language.
Under Armour named 'Heated Rivalry' star François Arnaud a global brand ambassador, fronting 'For When It's Hot' for HeatGear — launched in North America's historically hottest week.
Ugg launched a back-to-school campaign fronted by alternative-pop band Muna and young creators, supported by paid media across Meta, TikTok, Snap and Pinterest.
In the LA pilot, 60+ events drew engagement from 66% of eligible active users — 71% among 18-to-24s. It arrives as MAU decline hits its slowest rate in 31 months.
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