The latest marketing news and practitioner insights in Brand, updated daily.
Korea's deal-driven travel app acquired Japan's luxury stay platform Relux. The purchase was not 3.8 million members — it was the years of trust behind their choices.
A tiered Creator Ambassador program lets TikTok creators build with hundreds of Disney titles, with videos running on both TikTok and Disney+'s Verts feed after the Sora deal collapsed.
Coca-Cola, Adidas, Unilever, AB InBev and Home Depot each converted World Cup sponsorship differently — while McDonald's blamed its FIFA campaign for a third of a traffic miss.
Lilly and Amazon Ads built a spot around a Prime Video analyst, blurring the line between ad and broadcast. Plus the multisport data: 2.3x unduplicated reach, 17% more orders.
Kraft Heinz is pushing marketing to at least 6% of net sales while consolidating media partners into deals with the NFL and Disney. What justifies raising spend while sales still decline.
The real barrier in kiosk UX is not font size — it is fear of making a mistake. Four design rules that stop screens from testing users, from first-screen restraint to conversational microcopy.
Foot Locker's new brand platform mines its archive instead of reinventing itself, backed by a 36-episode documentary series. A case study in fixing meaning, not awareness.
As AI compresses search and comparison, brand competitiveness shifts to the time customers willingly give you. Two Korean brands show how to design for it — and why a Not To-do List matters.
Burger King's old-school flyers, BYC's CRT-television packaging, Bacchus at 63. Retro has become a cost strategy: lower R&D spend and lower failure risk than launching something new.
Goldfish reworked 'The Snack That Smiles Back' around real cheese, no artificial flavors or colors, and baked-not-fried — aimed at parents worried about ultra-processed food.
Express launched a fall campaign with Tinashe and NFL player Tee Higgins, built around a music video format that extends from streaming to stores.
Domino's gives $5 off to customers who use its relaunched ordering system, with no feedback required. The campaign buys adoption of a redesigned digital experience.
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