Curated insights from marketing and trend media, updated daily.
Australia's under-16 social media ban shows no demonstrable effect after six months: teens circumvented it and wellbeing metrics didn't move. What the data says, what regulators are trying instead, and the ad-spend consequences.
Google lowered search profile eligibility to 35,000 subscribers on YouTube, Instagram or X — down from 100,000 — opening a dedicated brand presence in search results to far more accounts.
LinkedIn published a four-step ads playbook covering audience sizing, funnel-stage response, formats, timing and measurement. The headline number: target audiences between 50,000 and 500,000 people.
TikTok is bringing back its Music on Stage competition after a first run that produced 230,000 posts, 8.2 billion impressions and 1.4 million finale viewers. A breakdown of the format for brands.
X now lets iOS users place text and emojis over video uploads, a feature rival apps shipped years ago. A look at the gap between X's 'video-first' positioning and what actually drove its video growth.
With consumer sentiment down 8% and 39% of shoppers trading down, JCPenney skipped a price message and dramatized the hidden cost of off-price retail instead. A look at how the campaign is built.
An analysis of 9.5 million AI citations found 75% of LinkedIn citations originate from individual member profiles and only 25% from company pages. What that means for B2B AI visibility programs.
New HarrisX and Allison Worldwide research finds parents, not platforms or creators, shape Gen Alpha teen brand preference — moms at 73%, dads at 58%. Why marketers need a household media strategy.
StarKist consolidated brand, creative, media, social and SEO into a single agency of record. Here is why the integrated agency model is coming back for mid-cap brands, and when consolidation actually pays off.
AI builds a working prototype in minutes. That does not mean it built what you asked for. A practical verification standard for vibe-coded tools, technical SEO fixes and client reporting.
Demand Gen starts where there is no keyword and no existing interest. As that protection disappears, PPC specialists need creative strategy, audience research and full-journey measurement.
A practitioner who spent a year building agentic systems for Google Ads lays out the four-stage path. The most common failure is skipping straight to custom development before exhausting off-the-shelf AI.
Only what actually changed in search, ads, and social — collected in one email. Unsubscribe anytime.
Used only to send the newsletter.