Curated insights from marketing and trend media, updated daily.
Gen Z spending power is heading to $12 trillion by 2030. At Advertising Week, Smirnoff, Hinge and Dazed Studio shared how they earn Gen Z attention with humor, craft and culture.
Toss built its own terminals for face payments; KakaoPay borrowed existing infrastructure. Comparing Korea's in-store payment strategies reveals the real prize: merchant data and marketing.
Zoom's webinar audience report shows top accounts get 27x more registrations, 'fireside chat' sessions draw 64% attendance, and 72% of replay views happen in week one.
Back as the NBA's official soft drink, Sprite launches "Never Stop Refreshing the Game" with Nikola Jokić and Anthony Edwards, using QR cans, gaming and local creators to build first-party data.
Walmart-owned Vizio is adding 40+ creator-led channels, a Geico-sponsored film and new premium deals to WatchFree+, tying creator content and retail data to CTV advertising.
A Korean GEO agency ran ChatGPT ads for B2B buyers. CTRs ranged from 0.53% to 1.01%, prompt-style context hints won on exploration, and broken UTMs nearly hid the results.
Pinterest says the week between Christmas and New Year’s is a high-engagement period as mindsets shift from gifting to self-purchase. Three post-holiday marketing tips and goal-based guidance.
63% of B2B buyers rely on creators early in research. LinkedIn is testing Creator Discovery filters in its Creator Marketplace and sharing new Thought Leader Ads and BrandLink results.
Heinz won a Cannes Grand Prix with an ad showing no logo or product. How 150 years of brand consistency built that asset, why Tropicana and Gap redesigns failed, and what to ask before a rebrand.
Gaming advertising still lags its massive audience. Five takeaways from IAB PlayFronts on mobile gaming, rewarded ads, cross-title planning, measurement and hidden budgets.
McDonald’s is piloting a commerce media network across 450 US restaurants, aiming for a billion-dollar business, while shifting to fewer, bigger, IP-led campaigns built on fandom.
Supplement brand Thorne sold to P&G for $3.8B. Chief Growth Officer Mary Beech explains how a consumer-first brand platform built with Redscout replaced science-led messaging.
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