Curated insights from marketing and trend media, updated daily.
Factors.ai analyzed 50,000+ closed deals from 850 B2B companies. Here's what the data says about B2B buying behavior, buying committees and how to structure LinkedIn ads for higher win rates.
Food brands are turning packaging into fashion. See how Chipotle's 170-liter bag, Unreal x Rachel Comey's $425 clutch and Betty Crocker's sold-out cake bags build brand relevance through fashion collaborations.
Discord's new rewarded video ads give users Orbs after about 15 seconds of viewing. Here's how Video Quests and the auction-based Discord Ads Manager work, and when self-serve opens.
Meltwater and YouGov research shows AI in influencer marketing is far less accepted than in ads, and 59% would trust brands less without disclosure. Here's how to protect influencer program credibility.
Meta is removing manual placement exclusions for engagement, leads, app promotion and sales objectives. Here are the Meta ad placement controls that remain: media customization, placement value rules and more.
CLIO ran retail media co-op ads on Olive Young for two sales seasons. ROAS fell from 1,500% to 960%, yet cost per add-to-cart and assisted conversions revealed which creatives really worked.
ChatGPT ads now run in Korea, but they don't change what ChatGPT says. Compare ChatGPT ads vs GEO on cost, placement and metrics, and see why reach limits make GEO essential.
Publicis CEO Arthur Sadoun says agentic AI marketing is moving fast while enterprise AI transformation lags. Here's what Q3 results, Sapient and pitch-free wins reveal for brands and agencies.
Lowe's Media Network is turning its retail media network into a full-funnel partner, adding off-platform media, Ipsos-backed incremental ROAS reporting, creative services and answer engine optimization.
Holiday ads fight for the same attention. Checkout media reaches shoppers while they're buying, scales with transactions and lets you shift budget mid-season based on incrementality.
After expanding NFL Gametime, X has launched a dedicated MLB hub with live scores, team content and conversation. Sports already draws nearly double the impressions of X's next topic.
Meta has retired its separate access verification review for apps that use clients' business data, relying on Business Verification and App Review instead. Here's what agencies should check.
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