Curated insights from marketing and trend media, updated daily.
Nine months of first-party tracking across 51,200 AI Overview events found 22.4% misattributed to Direct instead of Organic. Here's the GA4 setup, the citation patterns, and why AI Overview share swings so hard.
From August 24, YouTube counts a view the moment a video starts playing across all formats. View counts will inflate sharply. Here's what to check in influencer contracts and reporting before the numbers move.
Google is extending existing Performance Max video ads into missing aspect ratios with generative AI, creating versions that reach more inventory. Advertisers who want tighter creative control must opt out by September 4.
A Wall Street Journal report puts Meta's off-balance-sheet commitments near $693 billion, largely tied to AI. Here's how the accounting works, and what the pressure it creates means for advertisers on the platform.
Virtual shopping malls, fake delivery apps, weather spells on Etsy. Consumers are minimizing spend while maximizing psychological payoff — a mood value-for-money behavior that changes what brands are asked to provide.
Liquid Death and Garage Beer teamed with Jason Kelce on a music video about AI data center water use, asking consumers to mail their pee to a data center. A look at how challenger brands pick a topic 70% of Americans already agree on.
Google Search Console Platform properties give brands first-party search data for verified social and video accounts — clicks, impressions and real queries. There's no historical backfill, so connection timing matters.
Microsoft Advertising published documentation for its beta Conversions API, a server-side path for sending online and offline conversion data directly to the platform. Here's what it changes, what it doesn't, and how to decide on adoption.
The August 2026 Google spam update began rolling out on August 18, applying globally and to all languages over several days. Here's what Google actually confirmed, and the order to work through if your rankings moved.
OpenAI began piloting ads in ChatGPT on Aug. 11 across the U.K., Mexico, Brazil, Japan and Korea, serving free and Go tier users while excluding paid subscribers. What the conditions mean for advertisers.
Meta says it deleted over 240,000 celebrity impersonation ads in Korea and rolled out consent-based facial recognition blocking, alongside 159 million scam ads removed globally. A checklist for brands exposed to impersonation.
Tracy Dick becomes CMO at the newly renamed Shoe Station Group, which scrapped its single-banner strategy to keep both Shoe Station and Shoe Carnival running. What the appointment signals for a multibanner retailer.
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