Curated insights from marketing and trend media, updated daily.
TikTok’s first European BookTok Bestseller of the Year ranks books by in-app discussion and store sales. What the list and new Qualtrics data mean for community-led discovery marketing.
X expanded Grok Bot with analytic search across X posts. Social teams can ask it to monitor brand mentions, track product feedback and send weekly industry roundups.
Meta’s Edits app now supports Instagram carousel editing: layouts, Edits fonts, overlays and custom sticker cutouts. Here’s what changed and why carousels still win on reach.
As every brand mass-produces AI content, individual brands get harder to see. Pion Corporation CEO Jung Bum-jin explains why marketing AI must be built as an operating system, with real cases.
Retail media co-op ads connect retailer purchase data with publisher inventory so brands can track the funnel from impression to purchase — no owned store needed. Lessons from CLIO’s campaigns.
Nongshim answered a fan’s baby video with a giant Banana Kick bag and saw searches jump up to 325%. Here’s how to turn user-generated content into a brand asset — and measure it.
Kroger, Vidmob and MMA Global used predictive creative scoring to forecast e-commerce conversions with 81% accuracy. Recommended creative lifted conversion rates 4x on average.
Gartner found 18% of marketing leaders have cut roles due to AI and predicts most high-performing teams could drop entry-level jobs by 2030. Here’s how it says CMOs should develop junior talent.
Google’s Demand Gen ads add one-click image ads on YouTube Shorts and Gmail, AI product Q&A on YouTube and promoted locations in Google Maps. Gmail lifted conversions 40% at the same ROI.
Instagram added a Boost option for live videos, turning a livestream into an ad across Feed, Stories and Reels while you broadcast. Here’s how it works and when to schedule it.
From September 2026, Threads ads no longer need a matching Instagram username, and brands without Instagram can advertise from a native Threads profile. Here’s what changes.
X’s Under the Hood report now shows when posts were limited to comply with local laws — and which country. Here’s what it means for X post reach and shadowban worries.
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