Curated insights from marketing and trend media, updated daily.
Google published the schedule for auto-migrating legacy Search campaign features to AI Max: Campaign-level Broad Match and ACA in September, Dynamic Search Ads in February 2027. Here are the dates that matter.
New data puts LLM referral conversion at 20%, 61% higher than paid search. Here is how to convert visitors who arrive after an AI has already made up their mind for them.
From late September, Google drops campaign-level language targeting on Search and AI Max campaigns, matching on ad language and user signals instead. Multilingual advertisers should audit creative and landing pages now.
Google Analytics now lets advertisers set any integer lookback window: 1–90 days for click-through conversions, 1–30 for engaged-view. Useful for businesses whose sales cycles never matched the presets.
Google updated its Merchant Center documentation to confirm agencies can link up to 1,000 client accounts. No new functionality — but account structure and onboarding planning finally have a number.
Gemini 3.7 Flash is now powering Google Search AI Mode for AI Pro and Ultra subscribers in English, with better instruction following and intent understanding. Here is what marketers should check.
Meta released holiday campaign planning guidance built around a four-phase shopping journey and early Advantage+ activation. Here are the numbers, the recommendations, and the parts to read skeptically.
X open-sourced the code affecting post visibility in the For You timeline and is testing a tool that shows labels applied to accounts and posts. Here's what it means for shadowban debates and reporting.
Instagram replaced a wordmark more than ten years old and published an updated brand system covering fonts, icons and formats. Reactions split. The practical work for brand teams is somewhere else.
Meta is donating 15,000 pairs of Ray-Ban Meta glasses to Vision Ireland. Sales doubled in 2025, but sentiment moved the other way over covert recording. Here's how accessibility became a defensive asset.
If your customer journey map never informs a real decision, the problem is not the map — it's the baseline. Here is how to rebuild the journey around favorable customers, and why event-shaped data blocks it.
Under Korea's flexible working hours scheme, overtime is judged against the whole settlement period, not a single day or week. Here is how to calculate statutory hours, apply fixed OT, and split night and holiday premiums.
Only what actually changed in search, ads, and social — collected in one email. Unsubscribe anytime.
Used only to send the newsletter.