Curated insights from marketing and trend media, updated daily.
Yeti and Wieden+Kennedy Portland reimagine its iconic logo as four-letter words, expanding the brand from hunting and fishing to anyone obsessively passionate.
Shutting down a company in Korea isn't just paperwork — it can expose founders personally. Here's the 4-point checklist to limit personal financial risk.
Google confirms Local Inventory Ads become default in all Shopping campaigns on August 31, 2026 — advertisers can no longer turn the feature off via API.
A review-fraud bust, Naver's new AI ad unit, and looming teen SNS rules all point to one theme: brand safety is becoming the top marketing risk.
Korea's AI search race pits Naver's everyday convenience against Google's expert depth. Here's what each platform's direction means for marketers.
Pinterest's new best-practice guide shows how accurate pricing, complete product data, and search-intent titles drive discoverability and ROAS.
Learn how open loops, storytelling, and gradual reveal build curiosity that keeps viewers watching high-performing social ads to the end.
Learn how solo founders get their first 100 customers with personalized 1:1 outreach that hits 10-20% response rates, per Sam Altman's advice.
Notion's AX framework maps four stages from personal AI tools to a full agent OS — a practical roadmap for any team becoming an AI-native enterprise.
Korea's coffee franchise market now has 921 brands and 29,101 stores — the data shows startup decisions shifting from brand awareness to real profitability.
Korea's mobile app market shifted from downloads to engagement in H1 2026, as ChatGPT surged and AI became a default layer — here's what the data shows.
Jazz and startups both thrive on uncertainty. Lessons from Netflix, Slack, and Instagram show how jazz band management builds trust-based, adaptive teams.
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