Curated insights from marketing and trend media, updated daily.
A new setting spotted in a European PMax campaign lets advertisers exclude household income brackets — seven tiers from the top 10% to unknown income.
Google is retiring standalone DSA campaigns. Creation ends January 2027, automatic migration starts February 2027. Here is what changes and what to record first.
AI Max is out of beta with over 500,000 advertisers. Google says searches too complex for keyword targeting are now ad inventory, with conversions up 15% on average.
Naver Smart Store added an inquiry management menu and set a one-business-day reply standard, with warnings or suspension for non-response. Plus the day's other headlines.
Mega MGC Coffee's six summer drinks passed a million units in two weeks. Printing ghost stories on kiosk receipts drove 4.9 million post views.
A 24-hour AI chatbot now answers advertiser questions without waiting for an agent, expanding to all advertisers on 29 July. But policy updates may lag its answers.
You track DAU, conversion, churn and top complaint types, and still cannot answer why one person started using less. Each team is looking at a different customer.
OpenAI's first in-house device is not a phone but a 13-key macro pad. A dial adjusts reasoning depth; LEDs report agent state. What a USD 230 limited run signals.
Gartner expects 40% of enterprise applications to embed AI agents by the end of 2026. Yet 88% of pilots fail to reach production. Four myths to clear first.
Shopee has built 13 distribution centres and 180 logistics hubs in Brazil. A USD 191 billion market is opening without a local entity — but financial operations get heavier.
Anthropic hit 34.4% enterprise AI adoption against OpenAI's 32.3% — the first reversal. This is not a share shift but a change in what the market measures.
Naver's authenticity badge verifies payment history but not whether reviewers were compensated. Across 111,109 reviews of five well-known restaurants, only 147 carried the badge.
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