Curated insights from marketing and trend media, updated daily.
Meta ads optimization has shifted from targeting to creative. What the new creative diversity metric measures, why 20 ads can still count as one, and how to vary hooks, creators, and messaging that Meta's AI can learn from.
United aired ESPN's Fantasy Football Marathon live from a flying 737 to prove its Starlink Wi-Fi — a brand activation built on demonstration instead of adjectives. Here's how the play was structured.
Organic clicks are down 42% since AI Overviews expanded. Traffic data from 30 major publishers shows top-of-funnel content collapsing in YMYL while growing in B2B tech — and points to three TOFU strategies that still work.
A Google Careers listing names the four building blocks of the Google Discover algorithm: retrieval, prediction, ranking, embedding. Two years of feed observation show reader affinity — not topic — drives amplification.
Google is rolling out link carousels in AI Mode for trending topics, after adding them to AI Overviews. What the change means for publisher clicks, and why measurement is still a black box.
Google AI now swaps in its own AI-generated product titles when it judges them more relevant. The new Product titles report reveals which titles run and how they perform — here's what to check first.
With 68% of searches ending without a click, SEO conversion optimization is no longer optional. How to design content that moves visitors through the funnel — and the metrics that reveal when it doesn't.
Google Ads API Developer Assistant v4.0.0 rebuilds the tool as a global plugin for AI coding environments, with GAQL validation, natural-language reporting, and conversational troubleshooting built in.
We opened X’s algorithm repository and read it: how 3,000 candidates become 35 posts, the 48-hour cutoff, the +15 mutual-follow boost, and why the “forty times a like” reading of the weights is wrong.
Projects stall on silence, not strategy. Why performing certainty you don't have is now the warning sign, and how to name uncertainty specifically enough that it becomes a plan instead of a risk.
New Zealand's Online Safety Bill would require Instagram, TikTok, Snapchat, and Facebook to verify users are over 16. Australia went first, and its six-month review found almost no measurable effect.
TikTok now lets users decide what happens to their account after they die: nominate a caretaker or have the profile deleted. An Oxford study projected Facebook could host 4.9 billion deceased profiles by 2100.
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