Curated insights from marketing and trend media, updated daily.
Crawlers will happily hand you 10,001 problems. The goal is not a clean crawl report — it is prioritising by segment, impact and effort, and admitting what is safe to ignore.
Uncertainty around AI search and zero-click has some companies freezing SEO budgets. It looks prudent, but authority compounds over time — and regaining it costs more than holding it.
Google added a guideline to its review snippet documentation covering reviews not based on genuine experience and reviews written for a benefit without clear disclosure.
v25 adds duration breakdowns for non-skippable in-stream ads, comments/likes/shares for Shorts, and a loyalty retention goal. Client library upgrades are required.
Yelp is licensing reviews, ratings, photos and business data to OpenAI, with Request a Quote coming to ChatGPT. 65% of Americans have used AI search; only 15% trust it a lot.
A California federal court dismissed Google's two DMCA claims, finding it had not shown its anti-scraping system SearchGuard operated with the authority of the copyright owner.
The European Commission issued two DMA fines against Google — one for self-preferencing in Search, one for blocking developers from promoting offers through other channels.
The test showed a lift. Did your change drive it? Lessons from a decade of running SEO testing programmes at a 70% average success rate.
In a survey of 494 agency professionals, 66% named AI search visibility the top new client request. Yet 48% cannot track AI-driven discovery. Here is what is measurable today.
An audit of 71 businesses on Prince Edward Island found the average business leaking 84% of its identity to AI systems, with 17% having no AI-retrievable presence at all.
ChatGPT Ads shipped oCPC conversion optimisation, average daily budgets, geographic exclusions and AppsFlyer/Adjust integrations — closing the gap with mature ad platforms.
In large catalogues, products die from invisibility, not quality. Less traffic means less data, which means even less traffic. Here is a campaign design that breaks the loop.
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