Curated insights from marketing and trend media, updated daily.
Products endure when government, users and the company interlock. A supplier's view of regulation as a partner, with a three-step priority order.
Netflix is offering top creators simultaneous release; YouTube countered with exclusivity deals and penalties. Read the creator talent war as a redistribution of media distribution power.
Abundance gives shoppers permission to buy later. Three scarcity marketing levers — progress, collection, rhythm — plus the overheating each one caused.
Base44 sold for $80 million in six months with zero ad spend and no funding. The real structure behind one-person company automation — and the 0% margin that surfaced later.
TikTok added 9 million EU users in six months. Over the same period human moderators dropped 41% from 2024 and 94.1% of removals were automated.
The FTC and 22 states allege Amazon inserted a hidden surcharge into second-price auctions. What it means for retail media transparency — and advertisers' real options.
Hershey's paired its new Creme Bars with a Billboard-topping girl group. How the campaign was built to enter Gen Z culture without feeling forced.
Google is moving AdSense display impression counting from download start to begin-to-render. What changes for publisher revenue and advertiser metrics.
Reddit opened a 15-second engaged video views goal in beta with split testing against the 6-second goal. How to decide which creative belongs on which.
Google added Nano Banana-powered Pics and an agentic video understanding tool to AI Pro. What changes for marketing asset production and video analysis.
A build log for an AI-agent-run travel service. It shipped in a week, but branding and the business model failed. What AI agent organizations can and can't do yet.
Three companies in different categories repeat the same short-form pattern. The P.I.C.K. formula for short-form commerce content, with a pre-production checklist.
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