
The Harry Potter Series Airs at Christmas — The Promotion Started Sept. 1
HBO put 12 AR Lenses and offline fan events on Snapchat for its new Harry Potter series. A look at IP promotion timed four months ahead of the premiere.
Curated insights from marketing and trend media, updated daily.

HBO put 12 AR Lenses and offline fan events on Snapchat for its new Harry Potter series. A look at IP promotion timed four months ahead of the premiere.

X keeps losing EU users and its H1 ad revenue fell 18.4% year over year. Why the platform persists anyway, viewed through its role as a data supply for xAI.

LinkedIn's EU disclosure puts active users at about 30% of members, while enforcement against inauthentic activity rose 46%. How to read LinkedIn active user numbers.

Pinterest published a teen usage report leaning hard on offline engagement. Why a platform funded by advertising is bragging about lower time spent.

OpenAI added Computer History to ChatGPT for Mac. What it records, what it deliberately doesn't, and why AI memory is turning into the strongest switching cost.

"Honest and friendly" in a brand book produces different work from every person. How to convert brand tone of voice into visual rules, three principles, templates and word lists.

In Seoul, New York or Tokyo, two-wheelers all lean the same way. The right-footed body, a medieval knight's scabbard, and drivetrain placement built this UX — and its blind spot.

After becoming NASCAR's official olive oil and mayo brand, Graza launched 'The Hot Lap Test.' How a small team turns one sponsorship into a 360-degree program.

Search visibility now spans Google rankings, AI citations and community threads. A practical SEO strategy for 2027: split keywords into click, answer-only and community-owned.

Neko Health reached a $7B valuation. Not on a new sensor, but on a 60-minute customer journey and time-series health data that makes preventive healthcare sticky.

Last-touch attribution erases paid social's contribution. How to prove paid social demand creation with branded search lift, latency windows, and geo testing.

A widespread GA4 bug left Sept. 1, 2026 data missing across accounts. What to check and what not to do while Google Analytics data is missing.
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