Trends모비인사이드
Why People Pay for Inconvenience — When Efficiency Became Ordinary, Time Became the Premium
Vinyl outsold CDs and film cameras are selling again. Why brands now have to sell an imagined experience rather than a product USP.
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Marketing Trends & Insights (Page 28)
Curated insights from marketing and trend media, updated daily.
Brand모비인사이드
How to Win in a Red Ocean — An Acne Brand That Sold a Towel, Not Skincare
Fighting incumbents with a similar product loses. How to create a category by proposing a completely different solution to the same problem.
Business모비인사이드
Meetings Don't Run Long Because of the Deck — Separate Deciding From Informing
"What did you gather to decide today?" Many meetings have no answer. A framework for meeting design that splits sharing from deciding.
MarketingMarketing Dive
Black Friday Is a Data Problem, Not a Traffic Problem — Four Checks Before It Starts
$10.8B in US Black Friday online spending, $315B in global Cyber Week. A four-question diagnostic for the data readiness that peak-season decisions depend on.
BrandMarketing Dive
Domino's Went Straight at the Big Mac and Whopper — "Pizza Can't. The Domino Can."
Domino's is comparing its new personal Detroit-style pizza directly to fast-food icons. A look at the polarizing creative and the competitor-receipt promotion under it.
MarketingMarketing Dive
Chipotle Let 100 Creators Into Its Kitchens — With Zero Brand-Shot Footage
Chipotle built a national campaign entirely from creator footage, with no script or shot list. What giving up creative control actually requires.
BrandMarketing Dive
Dr. Squatch Spent $1M on Prizes Instead of Ads — Buying Participation With IShowSpeed
Dr. Squatch launched a nine-week, 25-challenge contest with IShowSpeed. A breakdown of creator collaboration designed around participation rather than advertising.
AI SEO모비인사이드
Naver's AI Tab, Explained — How It Differs From Google AI Mode and What Brands Should Do
Naver launched its AI Tab in June 2026. The differences from Google AI Mode, a citation-source test, the advertising rollout, and three GEO strategies for the Naver ecosystem.
BrandMarketing Dive
The UPS Store Built Its First Brand Character — a Device for Unifying Franchisee Messaging
The UPS Store introduced Blu to promote services beyond shipping. How brand character marketing solves a specifically franchise-shaped problem.
Social Media MarketingSocial Media Today
Instagram Renames 'AI Creator' to 'AI Generated Profile' — Unlabeled Accounts Get Less Reach
Instagram is revising its AI account labels and limiting reach for unlabeled AI-person profiles. How backlash against AI content is walking platform policy back.
Social Media MarketingSocial Media Today
Snapchat Opens Unified Attribution to All Advertisers — Platform Metrics and MMP in One View
Snapchat expanded Unified Attribution to AppsFlyer and Adjust users and all advertisers globally. What app marketers actually gain from the merge.
Social Media MarketingSocial Media Today
Australia Weighs Algorithm Opt-Out Laws — "23 Minutes to Misogynistic Content"
Australia is exploring forcing platforms to offer an algorithm opt-out. The research on why algorithm regulation could matter more than banning teens outright.
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