Curated insights from marketing and trend media, updated daily.
An analysis of millions of anonymised usage records found most use stays shallow. Researchers still warned that collaboration may convert into automation.
An in-app fashion tab and TPO-based Style Notes draw 16,000 daily views. Q1 operating profit rose 1,277% year over year.
The second fragrance campaign uses the nymph as a metaphor for self-revelation, choosing still, painterly compositions over the category’s usual energy.
A claw-machine AMA during WNBA All-Star Weekend drew 61,000 views in 72 hours. How a brand adapted a Reddit format to lower its risk.
Nearly a billion monthly users, but a privacy-focused design makes brand entry harder. Where to start with manual research and a public profile.
AI is deconstructing the traditional article. Pulling verified information, quotes and data out of a rigid container and into flexible delivery pipelines.
Omnicom's proposed creative paradigm catches signals across four dimensions — consumer, commerce, culture and category — and releases content attuned to the moment.
A platform analysing scheduling, estimated revenue and price movement in one view launched commercially, with a free tier and a KRW 69,000 monthly plan.
Platforms that never take inventory find seller quality is product quality. Gmarket is committing KRW 500 billion a year as multi-homing erodes easy differentiation.
Forget your password and a selfie video can verify you. The catch: facial data cannot be reset the way a password can.
Corporate, distribution and store staff can now apply to promote Old Navy, Gap, Athleta and Banana Republic, earning commission and product.
The role: find heated internet moments like sports debates and leave witty comments and coupons. A campaign connecting online irritability to a decades-old brand platform.
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