The latest marketing news and practitioner insights in Social Media Marketing, updated daily.
Pinterest added 9 million users in Q2 while losing 2 million in Europe and flatlining in North America. Revenue still rose 18% to $1.18B on AI-driven relevance.
Meta now accepts USDC from any supporting wallet, converted by third-party partners. It issues nothing itself — but the social-app push into payments hasn't gone away.
Reddit widens its AI-powered Rules Hub beyond 700 test communities and restricts logged-out access to block scrapers — squeezing data protection and referral growth at the same time.
Pinterest, YouTube, TikTok, Reddit, X, Snapchat, LinkedIn and Instagram have each restricted AI-generated content. What platforms got wrong, and what brands should do about it.
Instagram published a five-step editing workflow drawn from creator consultants: build around the hook, cut to the beat, and read skip rate, 4-second drop-off and save-to-share ratios.
Snapchat and Omnicom surveyed 6,000 users aged 13–28 across six countries to codify what younger audiences find funny. The first platform attempt to structure comedy writing — and its limits.
Nikita Bier is leaving X after a year of record-growth claims that its own EU DSA filing contradicts. What advertisers should verify before trusting platform metrics.
Australia's eSafety report on the under-16 social media ban shows usage barely moved, from 85.9% to 81.5%. The main reason is not VPNs — it is age assurance that never asked.
TikTok USDS is shutting its Nashville office on October 5 and laying off 250 moderation staff. What automated enforcement at 82% means for brand safety planning.
A New Mexico court fined Meta $567M and imposed six concrete teen-usage rules, from overnight push bans to a 90-hour monthly cap. What the new teen safety framework changes for marketers.
Proposals would bar under-14 signups and restrict infinite scroll and recommendation algorithms for under-19s, but scope definitions could exclude platforms like YouTube Shorts.
Meta opened a Holiday Insights Center with a survey of nearly 15,000 shoppers in 18 countries. Holiday retail spend should top $1.4 trillion, with online growing 2.5x faster than stores.
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